Landing pages are being used consistently and effectively by marketing teams to enhance the conversion rate potential of the campaigns they are running for paid, promoted, partnership and influencer strategies.
They offer great flexibility and variety to channel messaging to specific audiences and create concise content packages with a direct purpose. If you are not familiar with landing pages and the various tools you can use for improving your lead generation then this will help you to clarify the process and get started. Or maybe even improve your current results from landing pages with regards to structure and design.
What is a Landing Page?
Whenever someone visits a website, they land on a page. This page is usually also called the destination page. Landing pages are created in a way to make them more attractive, appealing and have a clear message. The purpose of the landing pages is to capture the user attention and give them something to stay on the website.
The landing pages make the visitors enter their email addresses in order to subscribe for some service, newsletters, download eBooks, some files, software or anything.
Why Do Landing Pages Matter?
Every website gets traffic on a daily basis. Many sites have thousands and millions of visitors every single day. They come from the targeted campaigns, social media posts, search engine and other sources. But the targeted traffic is the most relevant source for landing pages. When such a huge traffic visits the site, they should be directed to a certain web page.
With a good and effective landing page, a business site can increase the chances of converting visitors into customers and clients. Lead generation is an important part of every B2B business. It means increasing the number of conversions by selling more products or services. Lead generation improves if a site has a nice and attractive landing page.
A good landing page also makes the users stay on your website for longer time periods. It increases the time per session and reduces bounce rate. A business also amasses huge number of emails for promotion of business, sending newsletters and spreading their message. You can track a lot of this and identify businesses with B2B Lead Generation Software.
What is a Landing Page Used for?
Have you ever noticed when you tried to download an important file, book, document, a software or whitepapers and the website asks you to submit your email? That is a landing page which offers information or products to the users for free and in return they have to add their emails. There are a good number of things for which landing pages are used. Some of these are listed below.
- EBooks and Whitepapers
- Email Newsletter Subscription
- Online Course Enrolment
- Event Registration
- Free Trial of a Product
- Community Membership
- App Download
What Makes a Landing Page So Effective?
Creating effective and attention capturing landing pages is the most important thing. It requires serious effort and proper planning. However, if you manage to create a stunning and eye capturing landing page, prospects for better lead generation will increase. Below are few important things that make a landing page more effective.
- Limit Navigation
- Enable Sharing
- Deliver Value
- Keep it Short
- Test, Test and Test
What are the Benefits of Landing Pages?
Landing pages have a number of benefits and some of these are listed below.
- Improves lead generation
- The Landing pages increase conversion rate and sales.
- Directly supports business goals for a brand.
- They offer better results for the paid campaigns.
- You can grow your email list with landing pages.
- They increase credibility and make the brand more reliable.
- Hey are very effective to increase brand awareness.